Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 2nd. ed. 
 - Delhi:  Pearson Education,  2003. 
 - 816p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding- Marketing Brand name products - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.827 K24S