TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 0-07-053042-4.
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Service industries - Marketing; Customer services
ER  -