TY  - BOOK
AU  - Buckingham, Richard
TI  - Customer once, client forever: 12 tools for building lifetime business relationships
SN  - 8179921808
U1  - 658.812 
PY  - 2004///
CY  - Delhi
PB  - JAICO Publishing House
KW  - Relationship-Marketing; Customer services; Customer care
ER  -