Mathis, Mark <br/><br/>
PR management  12 rules for effective publicity 
Mark Mathis. 
 - Delhi  JAICO Publishing House  2003 
 - 293p.; 24cm. 
<br/><br/><label>ISBN: </label>8179921379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity; Propaganda.
<br/><br/><label>Dewey Class. No.: </label>659.2  / M45P