Haig, Matt <br/><br/>
Brand failures  the truth about the 100 (one hundred) biggest branding mistakes of all time 
Matt Haig. 
 - London  Kogan Page  2003 
 - viii, 310p.; 24cm. 
<br/><br/><label>ISBN: </label>749439270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Marketing; Brand loyalty; Brand choice.
<br/><br/><label>Dewey Class. No.: </label>658.827  / H13B