TY  - BOOK
AU  - Haig, Matt
TI  - Brand failures: the truth about the 100 (one hundred) biggest branding mistakes of all time
SN  - 749439270
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Brand name products-Marketing; Brand loyalty; Brand choice
ER  -