Zikmund, William G. <br/><br/>
Customer relationship management  integrating marketing strategy and information technology 
William G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert. 
 - Singapore  Wiley  2003 
 - xix, 179p.; 24cm. 
<br/><br/><label>ISBN: </label>9812530541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations; Business.
<br/><br/><label>Dewey Class. No.: </label>658.812  / Z07C