TY  - BOOK
AU  - Zikmund, William G.
AU  - Gilbert, Faye W
AU  - McLeeod, Jr , Raymond
TI  - Customer relationship management: integrating marketing strategy and information technology
SN  - 9812530541
U1  - 658.812 
PY  - 2003///
CY  - Singapore
PB  - Wiley
KW  - Public relations; Business
ER  -