Dalrymple, Douglas J. <br/><br/>
Sales management  Concepts and cases 
Douglas J. Dalrymple, William L. Cron and Thomas E. DeCarlo. 
 - 7th. ed.. 
 - Hoboken  John Willey  2003 
 - xvii, 583p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>98125390169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.81  / D13S