Kotabe, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotabe, Kristiaan Helsen. 
 - 3rd ed.. 
 - Singapore  John Willey  2004 
 - xxii, 694p.: ill.; 22cm. 
<br/><br/><label>ISBN: </label>471230626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business Export marketing  International trade. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K95G