McDaniel, Jr., Carl <br/><br/>
Marketing research essentials 
Carl McDaniel, Jr., Roger Gates. 
 - 3rd ed.. 
 - Australia  South  [n.d.] 
 - (various pagings): ill.; 26cm. +1CD. 
<br/><br/><label>ISBN: </label>470002409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / M13M