TY  - BOOK
AU  - Davis, Scott M.
AU  - Dunn, Michael
TI  - Building the brand-driven business: operationalize your brand to drive profitable growth
SN  - 787962554
U1  - 658.827 
PY  - 2002///
CY  - San Francisco
PB  - Jossey Bass
KW  - Brand name products; Product management
ER  -