Cowden, Jim <br/><br/>
The Ultimate USP is you  proven techniques for sales success 
Jim Cowden. 
 - London  Pitman  1994 
 - xii, 194p.; 22cm. 
<br/><br/><label>ISBN: </label>273606174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Selling.
<br/><br/><label>Dewey Class. No.: </label>658.82  / C67U