TY  - BOOK
AU  - Lamb, Jr., Charles W.
AU  - Hair Jr , Joseph F
AU  - McDaniel, Carl
TI  - Marketing
SN  - 324147988
U1  - 658.8 
PY  - 0000///[n.d.]
CY  - Australia
PB  - Thomson
KW  - Marketing; Marketing management
ER  -