Peppers, Don <br/><br/>
Managing customer relationships  a strategic framework 
Don Peppers, Martha Rogers. 
 - New Jersey  John Wiley  2004 
 - xi, 516p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>047148590x. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management; Consumers preferences.
<br/><br/><label>Dewey Class. No.: </label>658.812  / P36M