Churchill, Gilbert A <br/><br/>
Basic marketing research 
by Gilbert A. Churchill and Torn J. Brown. 
 - 5th ed. 
 - Australia  Thomson  2004 
 - xvii, 736p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>0-324-19097-2. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / C36B