Cravens, David W. <br/><br/>
Strategic marketing management cases 
David W. Cravens, Charles W. Lamb Jr., Victoria L. Crittenden. 
 - New Delhi  McGraw Hill Irwin  2002 
 - xvi, 685p.: ill.; 26cm. 
<br/><br/><label>ISBN: </label>71123253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / C70S