TY  - BOOK
AU  - Crainer, Stuart
AU  - Dearlove, Des
TI  - The Ultimate book of business brands: insights from the world's 50 greatest brands
SN  - 1841124397
U1  - 658.827 
PY  - 1988///
CY  - Oxford
PB  - Capstone
KW  - Business names; Product names
ER  -