TY  - BOOK
AU  - Barletta, Martha
TI  - Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
SN  - 793159636
U1  - 658.804 
PY  - 2003///
CY  - Suite, Chicago
PB  - Dearborn
KW  - Women consumers; Marketing
ER  -