Tyagi, C.L. <br/><br/>
Advertising management 
C. L. Tyagi, Arun Kumar. 
 - New Delhi  Atlantic  2004 
 - 436p.; 23cm. 
<br/><br/><label>ISBN: </label>8126902574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity; Business propaganda.
<br/><br/><label>Dewey Class. No.: </label>659.1  / T96A