TY  - BOOK
AU  - Fombrun, Charles J.
AU  - Riel, Cees B M Van
TI  - Fame and fortune: how successful companies build winning reputations
SN  - 8129706636
U1  - 650.1 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Success in business; Business
ER  -