Marketing channels 
Lowis W. Stern ...[et.al.]. 
 - 6th ed. 
 - Delhi  Pearson Education  2004 
 - xviii, 590p.; 24cm. 
<br/><br/><label>ISBN: </label>8178086077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing Management  Sales Promotion. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / M33M