Sutherland, Max <br/><br/>
Advertising and the mind of the consumer  what works, what doesn't, and why 
Max Sutherland and Alice K. Sylvester. 
 - 2nd ed.. 
 - Australia  Allen and Unwin  2004 
 - xv, 326p.: ill.; 22cm. 
<br/><br/><label>ISBN: </label>1865082317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Psychological aspects; Consumer behaviour.
<br/><br/><label>Dewey Class. No.: </label>659.1019  / S95A