TY  - BOOK
AU  - Sutherland, Max
AU  - Sylvester, Alice K
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why
SN  - 1865082317
U1  - 659.1019 
PY  - 2004///
CY  - Australia
PB  - Allen and Unwin
KW  - Advertising - Psychological aspects; Consumer behaviour
ER  -