Sandage, C.H.

Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. - 11th ed.. - Delhi A.I.T.B.S. 1996 - xv, 509p.: ill.; 25cm.-(Irwin Series in marketing). - (Irwin Series in marketing). .

8185386633


Management Marketing Advertising.

659.1 / S15A