Smith, P.R. <br/><br/>
Marketing communications  an integrated approach 
P.R. Smith and Jonathan Taylor. 
 - 4th ed.. 
 - New Delhi  Kogan Page.  [n.d.] 
 - xvi, 696p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.80014  / S56M