TY  - BOOK
AU  - Smith, P.R.
AU  - Taylor, Jonathan
TI  - Marketing communications: an integrated approach
SN  - 8175542888
U1  - 658.80014 
PY  - 0000///[n.d.]
CY  - New Delhi
PB  - Kogan Page.
KW  - Marketing; Communication in marketing
ER  -