Cohen, William A. <br/><br/>
The Marketing plan 
William A. Cohen. 
 - 4th ed.. 
 - Hoboken  John Wiley  2005 
 - xviii, 348p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>471230596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Sales planning. 
<br/><br/><label>Dewey Class. No.: </label>658.8101  / C48M