Keller, Kevin Lane <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 
Kevin Lane Keller. 
 - 2nd. ed. 
 - Delhi  Pearson Education  2003 
 - 816p.: ill.; 24cm..-(Low price edition. 
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) Brand name products - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / K24S