TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 8129702541
U1  - 658.827 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Branding (Marketing)
KW  - Brand name products - Management
ER  -