Ajay Kumar <br/><br/>
Brand management  text and cases 
Ajay Kumar. 
 - Delhi  Wisdom  2005 
 - 223p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>8189547003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice; Industrial names; Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / A28B