Franklin. Talcott J. <br/><br/>
Protecting the brand  a concise guide to promoting, maintaining, and protecting a company's most valuable asset 
Talcott J. Franklin. 
 - New Delhi  Viva Books  2005 
 - 144p.; 22cm. 
<br/><br/><label>ISBN: </label>8176499994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management; Business names.
<br/><br/><label>Dewey Class. No.: </label>658.827  / F81P