TY  - BOOK
AU  - Franklin. Talcott J.
TI  - Protecting the brand: a concise guide to promoting, maintaining, and protecting a company's most valuable asset
SN  - 8176499994
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books
KW  - Product management; Business names
ER  -