Patnaik, U.C. <br/><br/>
Effectiveness of advertising 
U.C. Patnaik and A. Suresh C. Patnaik. 
 - New Delhi  Sonali  2005 
 - vii, 229p.; 22cm. 
<br/><br/><label>ISBN: </label>8188836621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business publicity; Propaganda.
<br/><br/><label>Dewey Class. No.: </label>659.1  / P22E