Birn, Robin J. <br/><br/>
The Effective use of market research  how to drive and focus better business decisions 
Robin J. Birn. 
 - 4th ed.. 
 - London  Kogan Page  2004 
 - xiv, 226p.; 22cm..-(Marketing research practice). 
 - (Marketing research practice). .
<br/><br/><label>ISBN: </label>749443219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.83  / B55E