How to plan advertising 
edited by Alan Cooper. 
 - 2nd ed.. 
 - Australia  Thomson Learning  1997 
 - xvii, 201p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>9812436987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business; Industrial publicity; Public relations. Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / H85H