TY  - BOOK
AU  - Gupta, Soma Sen
TI  - Consumer behaviour: dynamics of building brand equity
SN  - 8177080946
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi
PB  - New Century Publications
KW  - Consumer complaints
KW  - Marketing research
KW  - Human behavior
N1  - Bibliography p. 281-92
ER  -