Kim, W. Chan <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant 
W. Chan Kim, Renee Mauborgne. 
 - Boston  Harvard Business School Press  2005 
 - xv, 240p.; 24cm. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products; Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.802  / K61B