TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 1591396190
U1  - 658.802 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - New products; Market segmentation
ER  -