Berry, Michael J.A. <br/><br/>
Data mining techniques  for marketing, sales, and customer relationship management 
Michael J.A. Berry, Gordon S. Linoff. 
 - 2nd ed.. 
 - New Delhi  Wiley Dreamtech  2004 
 - xix, 643p.; 24cm. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining applications Data Warehousing. 
<br/><br/><label>Dewey Class. No.: </label>005.74  / B45D