Ramakrishnan, Ruchika <br/><br/>
Rural marketing in India  strategies and challenges 
Ruchika Ramakrishnan. 
 - New Delhi  New Century Publications  2006 
 - xiv, 205p.; 22cm. 
<br/><br/><label>ISBN: </label>8177081209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8103  / R96R