Jethwaney, Jaishri <br/><br/>
Advertising management 
Jaishri Jethawaney, Shruti Jain. 
 - New Delhi  Oxford University Press  2006 
 - xii, 716p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>195678435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Industrial publicity  Communication in marketing. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / J45A