Lee, Kiefer <br/><br/>
Global marketing management  changes, challenges and new strategies 
Kiefer Lee, Steve Carter. 
 - New Delhi  Oxford University Press  2006 
 - xxxi, 582p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>195682157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce International business enterprises - Management.  Export marketing - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.848  / L41G