TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management: changes, challenges and new strategies
SN  - 195682157
U1  - 658.848 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Commerce
KW  - International business enterprises - Management
KW  - Export marketing - Management
ER  -