Percy, Larry <br/><br/>
Strategic advertising management 
Larry Percy, Richard Elliott. 
 - 2nd. ed. 
 - New Delhi  Oxford University Press  2005 
 - xviii, 335p.: ill.; 25cm. 
<br/><br/><label>ISBN: </label>199274894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management Sales promotion.  Communication in marketing. 
<br/><br/><label>Dewey Class. No.: </label>659.111  / P37S