TY  - BOOK
AU  - Percy, Larry
AU  - Elliot, Richard
TI  - Strategic advertising management
SN  - 199274894
U1  - 659.111 
PY  - 2005///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising - Management
KW  - Sales promotion
KW  - Communication in marketing
ER  -