TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 8120327993
U1  - 658.8 
PY  - 0000///[n.d.]
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Industrial Management
KW  - Selling
ER  -