Ferrell, O.C. <br/><br/>
Marketing strategy 
O.C. Ferrell, Michael D. Hartline. 
 - 3rd. ed.. 
 - Australia  Thomson  c2005. 
 - xx, 628p.: il..; 25cm. 
<br/><br/><label>ISBN: </label>8131501981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning Mission statements. 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / F35M