O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 4th. ed.. 
 - Australia  Thomson  c2006. 
 - xiviii, 781p.: pictures; 28cm. 
<br/><br/><label>ISBN: </label>8131501582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity Propaganda  Publicity. 
<br/><br/><label>Dewey Class. No.: </label>689.1  / O30A