TY  - BOOK
AU  - Chevalier, Michel
AU  - Mazzalovo, Gerald
TI  - Pro logo: brands as a factor of progress
SN  - 1403918252
U1  - 658.827 
PY  - 2003///
CY  - Houndmills
PB  - Palgrave Macmillan
KW  - Business names
KW  - Trade marks
KW  - Commercial products
N1  - [translation: Joe LaCour]
ER  -